Press
Media appearances & podcasts
- The Wall Street Journal
- The Economist
- NPR
- The New York Times
- CNBC
- The Washington Post
- Bloomberg
TV & video
Schwab Network — The Watch List
Dissects the latest consumer sentiment data with Nicole Petallides and Sam Burns, October 2024; points to Dick's Sporting Goods and AppLovin as reads on consumer spending power.
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MSNBC — Your Business
Describes the 20/20/20 rule to JJ Ramberg.
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CNBC — Fast Money
Makes the case to Melissa Lee and the Fast Money team that Tesla did not have a consumer demand problem in 2019, right before TSLA went on a 20x run.
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CNBC — Trading Nation
Discusses with Andrew Ross Sorkin and Sara Eisen what happens when you invite Homer Simpson to a buffet business model.
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CNBC
Accurately predicts Tesla's market capitalization in January 2020 with Seema Mody.
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Schwab Network — The Watch List
On navigating the "weird dichotomy" of the current economy, August 2024 — business travel up alongside other consumer uptrends.
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Podcasts
- Listen →
Follow Your DifferentEpisode 013
Quit Your Corporate Job & Go Solo w/ Eddie Yoon — 23 Jan 2019.
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The Wharton School at the University of Pennsylvania
Dan Loney discusses Superconsumers with Eddie.
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HBR IdeaCastEpisode 555
What Superconsumers Can Teach You w/ Eddie Yoon — 15 Dec 2016.
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Lochhead on MarketingEpisode 024
The Difference Between a First Mover and a Category Creator w/ Eddie Yoon — 26 Nov 2019.
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The Takeaway with Melissa Harris-Perry
"Only 10 Percent of Americans Love Cooking" — what it means for the grocery industry, 19 July 2018.
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Lochhead on MarketingEpisode 037
How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon — 21 April 2020.
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