Press

TV

Dozens of TV appearances on Schwab Network and CNBC.

The Wall Street Journal
The Economist
NPR
The New York Times
CNBC
The Washington Post
Bloomberg

Featured

Featured TV appearances

CNBC — Fast Money
Makes the case to Melissa Lee and the Fast Money team that Tesla did not have a consumer demand problem in 2019, right before TSLA went on a 20x run.
June 2019
Schwab Network — Trading 360
On why consumers keep spending as disposable income falls, and how Costco and Anheuser-Busch are adapting through loyalty, innovation, and M&A.
April 2026
CNBC — Trading Nation
Discusses with Andrew Ross Sorkin and Sara Eisen what happens when you invite Homer Simpson to a buffet business model.
August 2018
Schwab Network
Gen Z is choosing business formation over family formation, reshaping everything from minivans to jewelry.
February 2026
Schwab Network — Next Gen Investing
Rising credit balances put consumers on borrowed time; the shift to multi-generational housing is the first domino.
December 2025
Schwab Network
A light at the end of the tunnel: AI investment paying off in higher wages and more entrepreneurship.
September 2025

The archive

Other TV Appearances

Schwab Network
Eddie Yoon and Jan Rogers Kniffen discuss why weak consumer sentiment may not tell the full story.
June 2026
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Schwab Network
May's consumer sentiment hit a record low; Eddie points to oil-supply shocks and doom scrolling as the biggest drags on the consumer.
May 2026
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Schwab Network
SEO doesn't translate to AI discoverability; Walmart as the example of embracing AI.
March 2026
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Schwab Network
Eddie Yoon and Ted Rossman break down consumer sentiment.
January 2026
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Schwab Network
Why 3% inflation is the new normal, and the coming generational shift in spending away from categories like alcohol.
August 2025
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Schwab Network
Eddie Yoon thinks AI is inevitable and will cause inflation.
July 2025
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Schwab Network
Core PCE and sentiment both flag weakening wallets; headwinds for luxury brands.
June 2025
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Schwab Network
A pandemic-level pendulum swing in sentiment through 2027; tariff panic-buying then a spending trough.
April 2025
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Schwab Network
More shoes to drop in sentiment; Southwest ending free bags as a red flag.
March 2025
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Schwab Network
Eddie Yoon and Mike Mussio look at the February Consumer Sentiment report.
February 2025
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Schwab Network
Eddie Yoon says consumers are bracing for an expensive year.
January 2025
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Schwab Network
Eddie Yoon and Sam Burns look at Consumer Sentiment’s November report, which rose numerically but fell short of Street expectations.
November 2024
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Schwab Network — The Watch List
Dissects the latest consumer sentiment data with Nicole Petallides and Sam Burns; points to Dick's Sporting Goods and AppLovin as reads on consumer spending power.
October 2024
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Schwab Network
Sarah Henry and Eddie Yoon joins Nicole Petallides to discuss the state of the U.S. consumer, as U.S. consumer sentiment rose to 70.1 in September.
September 2024
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Schwab Network — The Watch List
On navigating the "weird dichotomy" of the current economy — business travel up alongside other consumer uptrends.
August 2024
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Schwab Network
Macro consumer data remains steady, notes Eddie Yoon.
July 2024
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Schwab Network
63% of Gen Z intend to splurge in 2024, notes Eddie Yoon.
June 2024
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Schwab Network
The January 2024 consumer sentiment report is the best since July 2021.
January 2024
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CNBC
Accurately predicts Tesla's market capitalization with Seema Mody.
January 2020
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MSNBC — Your Business
Describes the 20/20/20 rule to JJ Ramberg.
August 2017
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Podcasts

The Pirate Street Journal & Creator Capitalist

Eddie appears on two shows on the Category Pirates YouTube channel: The Pirate Street Journal, a weekly business-news podcast with Christopher Lochhead and Bri Clark, and Creator Capitalist, in-depth conversations Christopher hosts (often with a co-host) with founders and creators designing new categories.

The Pirate Street Journal

Why America’s most profitable airline won’t take Elon’s Wi-Fi
Oct 15, 2026
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Marketing engineer is the hot new job title. Only 173 people have started it
Oct 8, 2026
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Amazon blocked Meta Muse. Meta's stock went up $146 billion.
Oct 1, 2026
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Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z
Sep 29, 2026
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James Dyson built a $499 toothbrush and has no idea how many he'll sell
Sep 22, 2026
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Apple is seven years late to foldables and takes 44% of the money
Sep 15, 2026
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BREAKING NEWS: A car with eight cameras just claimed the word "privacy."
Sep 11, 2026
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Dolly told Elvis no. It was worth $10 million.
Sep 8, 2026
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Show all 25 episodes

Meta agreed to pay $18 billion for what its apps did to teenagers
Sep 1, 2026
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The Lakers sold for $12.5 billion in 72 hours
Aug 29, 2026
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Burger King grew 8.5% by fixing everything except the only thing that mattered
Aug 25, 2026
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Zuckerberg spent $600 billion to buy the one thing that was never for sale
Aug 18, 2026
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Chili's is up 500% since 2022 betting on basic tech
Aug 11, 2026
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Google's free cash flow went negative for the first time. Does it matter with $242 billion in cash?
Aug 4, 2026
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Niching on Weird Data w/ AI Solves Ice Cream, Movies & Power Bottlenecks
Jul 27, 2026
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Count your blessings and your burdens: data centers, prices, and careers
Jul 21, 2026
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Micron put $250M into a million kids' accounts and made charity obsolete
Jul 14, 2026
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Why Microsoft is Moving Into a Lower Margin Business?
Jul 7, 2026
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State Farm just asked 19,000 agents to take up to a 40% pay cut.
Jun 30, 2026
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A 25-year-old is now worth more than SpaceX's COO
Jun 23, 2026
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97% of consulting is monkey-see-monkey-do. Gartner lost 70% proving it
Jun 16, 2026
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Who are the Category Kings of AI Going To Be?
Jun 10, 2026
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"Lowest Consumer Sentiment" Is Good News?
Jun 3, 2026
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Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned?
May 27, 2026
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The Great Re-Rating: Is the SaaSpocalypse Real?
May 22, 2026
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Creator Capitalist

How Orange Twist Turned A Customer Party Into A Profit Center
Oct 16, 2026
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Why Your Identity Is A Choice (Not A Label) With "IRON" Mike Steadman
Jul 21, 2026
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AI Governance Gap: How Category Kings Win With Sue Barsamian
Jul 20, 2026
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How Joe Pine Built A Business Around His Intellectual Capital
Jul 17, 2026
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Raise $50M Without Giving Up A Single Point Of Equity - Dr. Eric Hanson
Jul 15, 2026
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How To Turn One Big Win Into Repeatable Success With Pablo Gonzalez
Jul 15, 2026
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The Power Of Human Judgement: What CEOs Keep Missing About AI
Jul 14, 2026
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The Art Of Building A Life Around What Won’t Let You Go - Ian Roberts
Jul 14, 2026
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Show all 38 episodes

How Nick & Lydia Pulled Off A Lightning Strike In 2 Weeks
Jul 14, 2026
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Bri Clark Replaced Pitching Herself By Telling The Truth In Public
Jul 14, 2026
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How To Fix Fake Growth And Build A Profitable Business - Thomas Parrott
Jul 14, 2026
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Paul Millerd Quit The Default Prestige Path To Build A Writing Career
Jul 14, 2026
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Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One
Jul 14, 2026
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Slow Dopamine: A Career That Lasts With Monroe Jones
Jul 13, 2026
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No Resume Required: How Nick Bennett Made The Job Hunt Irrelevant
Jul 13, 2026
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Good, Better, Best: How to Price for Profit With Rafi Mohammed
Jul 13, 2026
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Movements, Not Marketing: How to Design a Lightning Strike With Ryan Meegan
Jul 13, 2026
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Why Quitting Isn't As Risky As You Think With Carylyne Chan
Jul 10, 2026
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How Danny Bauer Flipped His Manager's "Concerns" Into A Media Empire
Jul 10, 2026
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How DUDE Wipes Flushed The Competition And Became A $219M Category King
Jul 10, 2026
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From Corporate Track To Category Creator - Holley Miller
Jul 10, 2026
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How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids
May 29, 2026
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Turning Down Stanford Was The Best Career Move Linda Deeken Ever Made
May 15, 2026
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How To Mother Like A Creator Capitalist With 5 Moms Walking The Talk
May 1, 2026
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How To Raise $50M Without Giving Up Any Equity
Apr 17, 2026
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Creator Capitalist AMA
Apr 9, 2026
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A creator and a capitalist are the same person
Apr 8, 2026
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How To Win An Unwinnable Situation With Shelly Rood
Apr 3, 2026
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Earn Your Legacy: Why Most Reputations Crumble (And How To Build One That Lasts)
Mar 26, 2026
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How To Find The Superpower That Makes You Different (And Turn It Into A Career)
Mar 26, 2026
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How a five-year-old beats a 55 year old knowledge worker
Mar 25, 2026
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Run Circles Around $2 Billion Companies: How Two Knowledge Workers Became Creator Capitalists With
Mar 20, 2026
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Why AI Is Making Most People Dumber And How Creator Capitalists Use It To Get Smarter
Mar 6, 2026
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Jeff Klimkowski's Goal: Zero Free Cash Flow Growth With Diesel Dan AI
Feb 20, 2026
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Thinker's High: Runner's High For Your Mind
Feb 6, 2026
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How Clint Carnell Became CEO Six Times By Designing What's In Bounds
Jan 9, 2026
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Welcome To Creator Capitalist: What You'll Learn Inside The Course
May 7, 2025
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How To Build A Career That Can't Be Replicated With Mike Maples, Jr.
Apr 18, 2025
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Earlier podcast interviews

Follow Your DifferentEpisode 013
Quit Your Corporate Job & Go Solo w/ Eddie Yoon — 23 Jan 2019.
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The Wharton School at the University of Pennsylvania
Dan Loney discusses Superconsumers with Eddie.
HBR IdeaCastEpisode 555
What Superconsumers Can Teach You w/ Eddie Yoon — 15 Dec 2016.
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Lochhead on MarketingEpisode 024
The Difference Between a First Mover and a Category Creator w/ Eddie Yoon — 26 Nov 2019.
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The Takeaway with Melissa Harris-Perry
"Only 10 Percent of Americans Love Cooking" — what it means for the grocery industry, 19 July 2018.
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Lochhead on MarketingEpisode 037
How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon — 21 April 2020.
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