A think tank and growth strategy firm.
Eddie Yoon helps companies find their next $10 billion category.
Eddie is the founder of Eddie Would Grow, a growth strategy think tank; the most-published Harvard Business Review contributor on Category Creation; author of the bestseller Superconsumers; and co-founder of Category Pirates.
Eddie Yoon, Founder
Track record
8
Countries spoken in
25+
Years of consulting experience
$10B
Total incremental revenue generated for clients
Author & category creator
The books behind the thinking
Bestseller
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
Harvard Business Review Press. Named one of the best business books of 2017 by Strategy+Business.
Category Pirates
Snow Leopard: How Legendary Writers Create A Category Of One
Written with fellow Category Pirates co-founders Christopher Lochhead and Nicolas Cole.
“Eddie is my personal Yoda. Category Pirates is a fantastic source of new ideas, thinking & data on Category Creation for me.”
Clint Carnell
CEO, The Beauty Health Company
Selected engagements
Trusted by category leaders
Eddie is selective, choosing clients who are category creators — from Fortune 500 market leaders to challenger brands.
- Nike
- AB InBev
- Gillette
- Colgate-Palmolive
- Nestlé
- Kraft
- Tyson Foods
- Samsung
- Safeway
- Smithfield Foods
- Brink's
- Keurig
- iRobot
- InBrace
- Royal Canin
- Generac
- American Girl
- HydraFacial
- Eargo
- Coravin
- Malibu Mylk
- ixcela
- Crown Media
- Philippine Airlines
Have a growth problem worth solving?
Get in touch about advisory work, speaking, or Category Pirates.
Contact Eddie